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 OUAT
Merchandise Guide

  Icon Heroes Exclusives for San Diego Comic Con 2017

​​More OUAT Pops Coming!
​click here for details
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BoxLunch Gifts 
Retailer of Once Upon A Time Memorabilia
click here to order

​Once Upon a Time Action Figures Coming this Fall from Icon Heroes 

Pre-Order 
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​The Once Upon A Time Rumplestiltskin letter opener from Icon Heroes is now available through Books A Million - 
Order Now
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You may not be able to control any Dark Ones but you'll be able to control the way you open your mail with this Previews Exclusive letter opener based on the hit ABC show Once Upon a Time! Measuring approximately 7 inches long, this letter opener bears the name of Rumplestiltskin.

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Pop! Vinyl Figures

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Books & Graphic Novels

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2016 Calendar

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Books-A-Million are now stocking a wide variety of Once Upon A Time products including magnets, tumblers, bracelet sets and even Hook throws!

Check it all out at 

Books-A-Million

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Action Figure Sets - Coming Soon

ICON HEROES LLC is proud to announce it has entered into an agreement with ABC Studios to create a new series of collectibles based on the hit ABC television series, “Once Upon a Time.”


Focusing on the show’s core characters, the line will feature fully articulated, six-inch scale action figures with an emphasis on the detail ICON HEROES is known for. “It’s an extremely exciting opportunity,” said Pat Wang, Vice President of Sales and Marketing for Icon Heroes. “I’m a huge fan of the show, so partnering with ABC to bring these reimagined classic fairy tale characters to life in action figure form, is a dream come true.”


The first wave of figures is due Spring 2016, and will be available through online, mass market, and specialty comic and hobby retailers. Stay tuned for updates at www.iconheroes.com.

About ICON HEROES

Founded in 2009, Icon Heroes is an industry leader in the innovation of licensed pop culture office products, environment statues, and toy collectibles. Bringing popular characters to life through fun and functional pieces like collectible letter openers, bookends, card holders, and large-scale statues, Icon Heroes is thrilled to be bringing their knowledge and expertise to the action figure market.

iconheroes.com

facebook.com/iconheroes

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  Emma Swan Dark One Letter Opener - Available April 2016


Regular price`; $ 24.99

You may not be able to control any Dark Ones but you'll be able to control the way you open your mail with this Previews Exclusive letter opener based on the hit ABC show Once Upon a Time! Measuring approximately 7 inches long, this letter opener bears the name of Emma Swan. Although she’s been the Savior since day one, Emma became the newest Dark One when the darkness from the previous Dark One (Rumplestiltskin)’s heart breaks free, escaping into Storybrooke and attempting to attach itself to the former evil queen Regina. Recognizing that Regina has worked too hard to have her happiness destroyed, Emma sacrifices herself instead. Before allowing the darkness to overcome her, she tells the heroes they need to figure out a way to save her again.

Material: Metal
Dimension:  7”L 
Approx. Weight: 3 oz

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​Prop Replica Pins - Evil Queen & Snow Queen

Pre-Order Now 

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1000 Piece Jigsaw Puzzle

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Large Lunch Box

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Shot Glasses, Steins & Tumblers

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Chunky Magnets

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Replica Models - Coming Soon

GreenLight will produce models from the hit show Once Upon a Time. This series revolves around the lives of fairy tale characters that have been cast under an evil curse that sent them to live in the “real-world” with no recollection of their past lives. The town must now wait for the right person to come and help break this curse and reveal who they truly are. The show has spanned five seasons since its first airing in October 2011 and is the most watched program on Sunday nights after Sunday Night Football. 
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GreenLight is excited for the opportunity to produce models from this show and will make further announcements about the first releases to come on its social media outlets.

Matt Elliott, GreenLight’s Vice President of Licensing and Product Development stated, “I’ve been a fan of Lost since the beginning, so to be a part of this process is pretty exciting stuff and I know Once Upon a Time will prove to be a fun license to work with as well!”
Each new license that GreenLight attains is another chance to create a product of high quality and authenticity and with these two new agreements, there are many opportunities to come!

These releases will be available through official GreenLight official hobby shops and wholesale dealers, as well as Toys R Us, Meijer and other select mass retailers, including Amazon.com. For more information about GreenLight's up-coming releases or the other quality collectibles from GreenLight, visit www.greenlightcollectibles.com.

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  • Home
  • News
  • Interviews
  • Conventions
  • Recaps
  • Roundtables
  • Origins
  • OUAT Merchandise
  • Forum
  • OUAF Podcast
  • Once Upon A Time In Wonderland
  • Operation Storybrooke
  • Other Shows and Movies
  • Meet The OUAF Team